Latley I have been spending a lot of time taking more notice of road signs. They are a major part of wayfinding and contribute to environmental graphic design. It’s clear to see that road signs in general are based on simple recognizable geometrical forms and bold colours…. known characteristics of the bauhaus movement. I find it interesting that a simple white line on a road has so much control over people…. I know I will take much inspiration from environmental graphic design for use in my project; men enjoy driving, wayfinding and navigating, they understand and relate to environmental information. Perhaps retail graphics could incorporate a more male friendly wayfinding system.
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